Providing video training experiences in a world which demands instant gratification can be challenging, even for the most seasoned creators. There is a fine balance required between producing thorough instructional detail and just giving enough guidelines to get trainees up-and-running. Too much content looses audience attention and increases production costs. Too little content leaves audiences insufficiently knowledgeable, increasing the risk of mistakes and unhappy customers.

Whilst we may be used to seeing handmade video content on social media, is it acceptable to expect similar outputs for staff training? It could have the comedic element to draw in attention but how effective would it be in getting across serious messages? ‘Going viral’ with training video content might only acceptable if the message is produced in a way which provides effective learning for trainees.

It’s all about viewer ‘engagement’ - drawing audiences ‘into’ a meaningful learning experience

1. Plan

The time taken to plan video learning material up front will save significant rework during the production phase. Understand the requirement, create a storyboard, script out messages in advance. Where possible, this should be completed with representative audience feedback. Break the training into manageable ‘bites’ or modules which take trainees through a journey and which can allow them to move to specific relevant content without having to view a long video to find topics. Too long and viewers will lose interest. Consider using using chapter markers to allow points of entry for trainees directly to topics if videos need to be longer.

2. Quality

There is nothing which will detract from learning material more than poor image or audio quality. However, high-end expensive production is not necessarily required, depending on the objective of the output. However the following factors should not be compromised. If video is of incorrect resolution, is too dark, too light, fuzzy, does not sync with the script, or generally does not align with training messages - it is highly likely not to get viewed. If screen recording (‘screen casting’), turn off notifications and create a demo desktop from which to showcase content. If using a camera, consider using a green screen or picking a location with appropriate lighting. Poor audio is also a point of failure in video. Ensure that audio recording is well-planned, including venues which eliminate background noise and interruptions. A good quality microphone is essential to enabling acceptable audio recording. If using background music or sound effects to enhance the production, ensure that levels adjust appropriately and do not ‘drown out’ any narration. Be careful to avoid peaks and troughs with audio ducking.

3. Software

Get to know your production software well! Understand how to maximise tools in use to create quality outputs. Good software should provide the ability to import different file types and add them into the production as ‘props’, as well as mix in different audio sources or edit-narrate in strategic spots. Ensure that a range of output file types and quality are supported.

4. Editing

Training video production can be made or broken in the editing process. This is where the magic and polish really happen. It is also the phase which can be the most time-consuming if the video and audio quality are not ‘up-to-scratch’. Be careful not to overuse transitions and video effects. Listen carefully to audio and remove unnecessary narration, actor coughs or audial quirks. Rule of thumb: if it is not of quality that you would be proud of, redo it! You only get one chance to make a first impression.

5. Publishing

Don’t make video training your best kept secret! Publish it where it can be easily accessed at any time and on any device type. Whilst training video is of highest importance during an induction phase, it is equally as important to remain available for ongoing reference and refreshers for existing staff. Do not underestimate the power of easily-accessible and ongoing training reference content.

What makes training videos ‘engaging’?

• Get the senses going. Make it visual, make it audible. Swap up screenshot angles, using techniques to focus on content to match the narration, add appropriate background music but be careful not to ‘drown out’ any narration.

• Create a sense of fun and make it memorable. Add sound effects, being mindful not to overuse these. Use colours and vibrancy to support the messages.

• Supplement content with appropriate animations, cartoons and gifs. Don’t scared to add a little humour.

• Tell a story, take trainees on a journey designed to aid recall and assist with understanding.

• Create a deliberate start, middle and end. Define learning objectives right up front and finish with what outcomes are expected.

• Deliver content with enthusiasm. Whether using narration actors or no narration, enthusiasm is carried into production. A bland production is likely net bland results.

Sum up

The message with video is do not underestimate it’s potential for great learning experiences if it is produced with balanced messaging and quality. Engaging video does not have to be created as a high end, expensive production. One thing is for certain: effective video will reduce training costs and provide a standardised reference point for learning which can be delivered across the globe, from anywhere to anywhere at any time.

Need some help to create training videos?

Checkout some video examples from the portfolio at processCentral.